Midlothian Family Dentistry Privacy Policy
This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
Common Questions
What personal information do we collect from you?
We collect information you provide (name, phone, email, appointment details, and messages sent through forms, scheduling, or text) and information collected automatically through cookies and analytics tools.
When do we collect information?
We collect information from you when you contact us, respond to a survey, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To improve our website in order to better serve you.
- To allow us to better service you in responding to your requests.
- To administer a contest, promotion, survey or other site feature.
- To quickly process your transactions.
- To ask for ratings and reviews of services or products.
- To follow up with you after correspondence (live chat, email or phone inquiries).
How do we protect your information?
Payments are processed by a PCI-compliant third party and are not stored on your site. We never ask for credit card numbers. We use regular Malware Scanning.
We only provide articles and information. We never ask for personal or private information like names, email addresses, or credit card numbers.
Do we use “cookies”?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We use cookies to:
- Understand and save user’s preferences for future visits.
- Keep track of advertisements.
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you turn cookies off, some features will be disabled. Some of the features that make your site experience more efficient may not function properly.
Third-Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third-Party Links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Messaging Terms & Conditions
You agree to receive informational messages (appointment reminders, account notifications, etc.) from Midlothian Family Dentistry. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at [email protected]. You can opt out at any time by replying STOP.
Consent and Opt-out Instructions
Mobile information will not be shared or sold to third parties/affiliates for marketing/promotional purposes. Text messaging opt-in data and consent are not shared with third parties.
If you wish to be removed from receiving future communications, you can opt out by texting STOP.
Google’s advertising requirements can be summed up by Google’s Advertising Policies. They are put in place to provide a positive experience for users.
We use Google Ads remarketing, Google Analytics, and Google Tag Manager on our website. Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.
We have implemented the following:
- Remarketing with Google AdSense
- Google Display Network Impression Reporting
- Demographics and Interests Reporting
- DoubleClick Platform Integration
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Opting out:
- Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at [email protected].
* Follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.
HIPAA and Protected Health Information
Midlothian Family Dentistry is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Information about your dental care, treatment, and payment (“protected health information” or PHI) is used and disclosed only as described in our HIPAA Notice of Privacy Practices. If this Privacy Policy and the Notice of Privacy Practices conflict as to your PHI, the Notice of Privacy Practices controls.
Please do not send PHI, such as symptoms, diagnoses, or treatment details, through website contact forms, email, or text message unless you understand these methods may not be fully secure. To discuss your care, call us at (804) 897-7900 or speak with us at your appointment.
Health Information and Website Tracking
We use cookies, analytics, and advertising tools to understand how visitors use our website and to reach people who may be looking for dental care (see the “Cookies” and “Google” sections above). [We configure these tools so they do not collect or receive your PHI, treatment details, or payment information.] [VERIFY: confirm that no pixels or tags fire on scheduling, form-submission, or payment pages, or list which do.]
Information from these tools is used in aggregate or in a non-identifying form. It is not used to determine your treatment, and we do not sell it. You can limit tracking through your browser settings, the Google Ad Settings page, or the Network Advertising Initiative opt-out page.
Some third-party services on our website, such as online scheduling, online payments, financing, and call tracking, may collect information under their own privacy policies. [List providers: flexbook.me, [payment processor], [financing partner], Liine.] Calls to our office may be [recorded/tracked] for quality and marketing measurement. [VERIFY: keep or delete this sentence.]
Virginia Privacy Rights
The Virginia Consumer Data Protection Act (VCDPA) gives Virginia residents certain rights over their personal data. As a HIPAA-covered entity, Midlothian Family Dentistry is generally exempt from the VCDPA, and PHI is governed by HIPAA rather than the VCDPA. [VERIFY with counsel.]
Regardless, as a courtesy to Virginia residents, we will honor requests relating to personal information collected through our website that is not PHI. You may ask to:
- Confirm whether we process your personal data and access it
- Correct inaccuracies in your personal data
- Delete personal data you provided or we obtained about you
- Receive a portable copy of your personal data
- Opt out of targeted advertising, the sale of personal data, and profiling
We do not sell personal data. To make a request, email [email protected] or call (804) 897-7900. We will respond within 45 days, and you may appeal a denial by replying to our response with the subject line “Appeal.” For PHI requests, such as access to or amendment of your dental records, follow the process in our HIPAA Notice of Privacy Practices.
Contact Us
If there are any questions regarding this privacy policy, you may contact us using the information below.
Website: https://www.dentistrichmond.com/
Email: [email protected]
Physical Address:
14420 Sommerville Court
Midlothian, VA 23113
Phone: (804) 897-7900